Welcome to Dhunkifashion.com, the brand that offers you a range of trendy and fashionable women ethnic and fusion wear collection along with exclusive handcrafted jewelry and handbags. The website endeavors to present authentic Indian traditional arts & crafts refashioned into trendy and fashionable silhouettes at fair pricing. The brand is loved equally by college girls, working, non-working women as it offers a comprehensive range of options.

About the Brand:

The dictionary meaning of Dhunki is a hand-made tool used to separate raw cotton ( dhun na). It is a bow-shaped tool, which helps in separating raw cotton to make it softer.

The Brand Dhunki stands for- Trance of magical spell….. a range of collection which leaves you spellbound and makes you fall in love with it!

The collection under the brand name ‘Dhunki’ can be classified as ‘Trendy Traditional’. Dhunki offers an exciting range of ethnic wear and accessories.

Dhunki collection can be categorized into a Designerwear range for occasions and parties under Boutique collection, Mix and match, fashionable bottoms, and alluring range of jewelry and handbags.

The jewelry pieces are passionately handcrafted, with styles ranging from fabric neckwear to modern, stylish pieces to match your style.

The Mix n Match and tunics range give you the choice to select from asymmetrical kurtas, layered kurtas, high-low, slit kurtas along with an exciting range of stylized bottom wear, plain and printed palazzos, cigarette pants and casual skirts, to choose from. The range is available in a variety of fabrics- summer-friendly cotton, rayon for the lovely drape, silks, and satins for party wear. The range includes various work inspired from different states of India like Kantha, Ikat, dabu, kalamkari, ajrak, bandhani, leheriya, etc.

If you are looking for classic collection, check out for the range of sarees, gowns, coordinates, under Boutique collection. The styles are handcrafted with the use of traditional Indian art and crafts. The collection offers party wear, festival wear, wedding wear, in a range of styles- Indo-western, A-line, layered, flared styles to name a few. The styles are designed from traditional fabrics like Banarsi silk, Jamdani, Tussar, Mangalgiri, etc. The designs in the range are emerged from Indian tradition and culture and inspired by arts and crafts of different regions of India.

THE TEAM- Behind the scenes: 

The Dhunki team, with their passion and consistent efforts, has made it possible to arrange a platform that presents traditions of India, and at the same time ensures it reaches the customers at the fair prices.

 The Pioneer: 

CP, NIFT alumni, the entrepreneur has pioneered the idea of building an online platform to offer India’s traditional, authentic, and handcrafted fashion to the customers. The idea is to bring authenticity to customers at affordable prices by evading all middle pricing.

The Designers:

Vinita Kumar, NIFT alumni is a passionate fashion designer and entrepreneur. She is known for her magnificent bridal collection and ethnic wear designs. Her collections comprise of sequence and beaded handcrafted designs. She works closely with traditional weavers for her collections. Added to this, she also has a flair for interior designing and visual merchandising.

Gopa Gupta is a well-known fashion designer who has her design studio based in Kolkatta. She has participated in many international collaborative projects of the Ministry of Textiles, Govt. of India towards developing design garments reflecting the rich ethnic traditional values of our country and upgrading the skills of the artisans. She specializes in Sarees, kurtis and jackets, and works of Katchhi, Kalamkari, Pattachitra, Zardosi, etc.

Parvesh, NIFT alumni, with 18 yrs of extensive retail experience and comprehensive knowledge in knitwear. He owns, designs, and develops kidswear range that offers comfortable and trendy outfits for boys.

The Photographer:

Pinaki, the fashion photographer, with rich experience of 12 yrs in the field of professional fashion photography has worked with many big brands, to name a few- Manyavar, Turtle, Medbaz. He has contributed to the platform through his awesome product shoots and pictures.

The Blogger:

Aashisa, an avid traveler, a poet, and a budding novelist. She blogs about her travel and life experiences and fashion ideas and often writes as a guest blogger for the platform.

The Web designer:

Deepshikha, NIFT alumni and the web designer for the platform, has helped in getting all these efforts and ideas together by building this online platform for the customers, most beautifully and splendidly.

Hope you enjoy shopping for your favorite styles from the comfort of your home.

Happy shopping!